As a leading UK life and pensions mutual insurer with a proud history dating back to 1843, we exist to help people live financially confident lives – protecting their income while they work and maximising it when they stop. Today, over one million members and customers trust us to look after their futures, families and finances.
Joining us means becoming part of a team that puts our members, customers and advisers at the heart of everything we do.
We’re committed to creating an inclusive culture where colleagues can thrive. We are proud to have built a workplace where our colleagues feel welcomed, respected, supported and valued – reflected in our recognition as one of the Financial Times UK’s Best Employers in 2025 and 2026.
We celebrate individuality and believe our differences make us stronger, so bring your true self and help shape the future of LV=.
We have a fantastic opportunity for a skilled Business Development Manager to join our established team at a very exciting time here at LV=.
Within the role, you’ll support the growth of our protection product portfolio and play a key role in driving commercial performance through targeted business development, market engagement, and relationship management.
You’ll identify new opportunities, develop distribution channels, and enhance our market positioning. Working cross-functionally with our product, marketing, and compliance teams, you’ll ensure that LV= protection offerings remain competitive, relevant, and aligned with client needs. This is a high-impact role, suited to a commercially astute professional with robust knowledge of protection products and a strong network across the financial services landscape.
Within this role, you'll cover the business area of the North of England and therefore will need to live within a comfortable commutable distance to Manchester, Leeds or Newcastle. This is a home based role where you will be expected to visit clients in person (targeted at 10 visits per week), attend events and periodically visit our LV= offices.
Key Responsibilities
- Conducting in-person visits and Microsoft Teams calls, using your product knowledge and sales skills to discuss our protection products and guide existing and prospective customers towards suitable options.
- Developing and implementing a business development strategy focused on protection products.
- Building and maintaining strong working relationships with financial advisors, brokers, and other distribution partners.
- Identifying new market opportunities and emerging trends within the protection space and sharing this data within the team.
- Collaborating with the product, marketing, and compliance and risk teams to ensure alignment and delivery.
- Representing the company at industry events, conferences, and networking opportunities.
- Providing feedback, insights and MI data on product development and enhancements.
- Ensuring a consistently positive end-to-end customer journey for existing, new and prospective members and customers.
About You
Our ideal candidate will...
- Ideally have proven experience in business development within financial services, with a focus on protection products (e.g. income protection, critical illness).
- Demonstrate a strong understanding of the UK protection market and distribution channels.
- Possess excellent communication, negotiation, and relationship-building skills.
- Be a strategic thinker with a results-driven mindset.
- Competently work independently and collaboratively across teams.
- Have gained both R01 and R05 exams or equivalent (or be happy to sit these exams within your first 12 months in the role).
Rewards & Benefits
This role is a Band C in the LV= Structure.
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:
- 30 days' holiday.
- A competitive bonus scheme based on company and personal performance.
- Car allowance.
- Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance.
- Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements).
- Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover).
- Group Income Protection, if you enrol into the pension scheme and reach 5 years of service.
- Employee Assistance Programme (EAP) service for support when you need it.
- 24-hour access to our virtual GP service.
- Shared parental leave.
- Up to 20% discount on our life products for you and your immediate family.