B2B Senior Marketing Executive

Posted on 11/04/2025

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25 Apr 2025
Bournemouth
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B2B Senior Marketing Executive

About The Role
We have an excellent opportunity for a self-motivated, creative individual to join our established team as a B2B Senior Marketing Executive.

Within this exciting role, the successful candidate will support the Marketing management team and relevant business stakeholders, to help coordinate the development, design and delivery of the Wealth Distribution and Marketing plan.

Key Responsibilities

Supporting and leading, where appropriate, the delivery of the Wealth Distribution and Marketing Plan, ensuring maximum impact and consistency with all business marketing activity and sales objectives.

Supporting the marketing lead on business projects, including assessing impacts on the LV= proposition position, developing content, and implementing activity as part of our wider strategic marketing plan.

Communicating marketing activity plans and performance to relevant stakeholders, ensuring appropriate support and response management.

Ensuring LV= are up to date with marketing trends, emerging market issues, competitor activity, and distribution dynamics in the industry.

Producing practical insights and actions to protect and develop our marketing positioning.

Organising and managing key industry events, webinars and roundtable discussions

Collaborating with external agencies and investment partners to develop content, and ensure events are well-executed and aligned with marketing goals and provide measurable results.

Representing LV= at external marketing events where required.
Building and executing 'hero' and tactical marketing campaigns across the full marketing channel mix, including off and online.

Using marketing automation and reporting tools and evaluation processes to track, analyse and improve efforts and ROI.

About You
Our ideal candidate will…

Be a proactive B2B marketer with strong, relevant experience, ideally within the IFA market or financial services industry.

Demonstrate the ability to identify, understand, and interpret strategic and tactical marketing opportunities.

Be self-motivated, with a proactive approach to problem-solving, and the ability to think laterally.

Be a team player, able to lead to others when required.

Have the ability to work in a pressured and changing environment.

Possess strong communication and relationship management skills.

Hold strong technical marketing expertise and keep up to date with emerging and future trends.

Showcase strong copywriting skills and attention to detail.

Be able to work across the ‘marketing mix’, writing copy for online and offline campaigns.

Be working towards, or have obtained, a recognised marketing qualification (CIM/ACIM), or equivalent.

Rewards & Benefits
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

26 days' holiday – increasing after two years of service to 28 days

The opportunity to buy or sell up to five days of holiday

An annual bonus scheme based on company and personal performance

Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance

Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to

National Minimum Wage requirements)

Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)

Group Income Protection, if you enrol into the pension scheme and reach 5 years of service

Employee Assistance Programme (EAP) service for support when you need it

Virtual GP service

Shared parental leave

Up to 20% discount on our life products for you and your immediate family.
About You
About Us
Here at LV= Life and Pensions we love to hear from great people, so don’t forget to connect with us on social media.
We’re proudly an equal-opportunity employer and we highly value diversity and inclusivity.

We don’t discriminate on race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.