B2B Senior Marketing Executive

• Creating, planning and delivering ongoing B2B marketing initiatives, in line with the agreed Sales & Marketing plan. 
• Communicating marketing activity and performance to relevant stakeholders.
• Ensuring LV= are up to date with marketing trends, emerging market issues, competitor activity, and distribution dynamics in the industry.
• Producing practical insights and actions to protect and develop our marketing positioning.
• Taking the marketing lead on business projects, including assessing impacts on the LV= proposition position, developing content, and implementing activity as part of our wider strategic marketing plan.
• Producing marketing, communications and product materials and content for use in marketing campaigns and activity for the S&R business (ensuring that all materials and content are fully compliant and free from any legal, technical, or regulatory breaches/errors).
• Effectively managing key relationships with relevant internal and external parties for the purposes of implementing marketing activities and campaigns with required reputational and commercial impact. 
• Acting as a mentor and subject matter expert across the S&R Marketing team and external stakeholders, providing key technical expertise and advice.
• Understanding new and emerging trends and developments from the marketing industry and how to apply these at LV=.
• Supporting and leading (where appropriate) on the delivery of the strategic marketing plans, ensuring maximum impact and consistency with all business marketing activity and sales objectives.
• Representing LV= at external marketing events where required. 

• Be a proactive marketer with strong experience, ideally within the IFA or life and pensions markets.
• Demonstrate the ability to identify, understand, and interpret strategic and tactical marketing opportunities.
• Be self-motivated, with a proactive approach to problem-solving, and the ability to think laterally.
• Be a team player, able to lead to others when required.
• Have the ability to work in a pressured and changing environment.
• Possess strong communication and relationship management skills.
• Hold strong technical marketing expertise and keep up to date with emerging and future trends.
• Showcase strong copywriting skills and attention to detail.
• Be able to work across the ‘marketing mix’, writing copy for online and offline campaigns.
• Be working towards, or have obtained, a recognised marketing qualification (CIM/ACIM), or equivalent.
• Competently guide and influence others and provide expert technical marketing advice.

Here at LV= Life and Pensions we love to hear from great people, so don’t forget to connect with us on social media.

We’re proudly an equal-opportunity employer and we highly value diversity and inclusivity.

We don’t discriminate on race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship for your application to be considered.